Because even with the advancements in traditional defences, over 95% of endpoints are still vulnerable to attack.

Companies’ Defences Fail when Malware is not Recognized
Attackers understand that the vast majority of endpoints rely on detection-based protections, which only succeed if and when malware is recognized; that is why we are seeing an increase in zero-day and polymorphic attacks, designed to automatically change their appearance to defeat these systems.

Regular trade publications’ headlines featuring successful malware, ransomware and other cyber-attacks, prove that detection- based defences are simply not enough to protect today’s security conscious organisations.

This, alongside the ever-increasing data breach volumes, hourly updates to cyber intelligence and malware detection databases, and the resultant spiralling costs of managing EDR and XDR alerts, means that companies must deploy an alternative technology to underpin their security stacks.
AppGuard is the missing layer of protection that everyone needs.

Adding More of the Same Changes Little
Over the years, defenders have added one malware detection method after another to shrink the increasing detection gaps. It began with antivirus (AV), then AV with “generic” signatures”, then “machine learning” (ML) enhanced AV, and then endpoint detection & response (EDR) with behavioural detection. Most recently, enterprises are adding XDR, which captures data from every possible resource that might aid in detecting malware.

Each added method does the same but only a little differently. They differ in how they detect malware. Each has introduced new complications with greater demands: more data, more false positives that require investigation, more skills & personnel to investigate, and more “data magic” to reduce alerts fatigue and simplify investigations.
Yet, the malware incidents and breaches continue, cyber budgets grow, and increased cyber chaos becomes more entrenched.
To defeat the latest attacks, we need to think and act differently…